Point of view: We need a CEO of planning

John Woodward

Within the big agency groups, it has become obvious that client teams increasingly exist across silos in that the client group they belong to defines them more than the network they belong to.

Point of view: We need a CEO of planning

John WoodwardPublicis Worldwide

I was at a dinner recently for all the 'dirigeants' of Publicis Groupe in France, including people from Saatchi, Leo Burnett, the various media companies, Digitas, design companies, and MS&L, our PR company.

When you look around a room like that, it is clear that within the big agency groups, client teams increasingly exist across silos. I suspect, in fact, that for many people in the Big Four (and certainly on the international teams that service global clients), the client group they belong to defines them more...

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