Scepticism towards DTC advertising: a comparative study of Korean and Caucasian Americans
Jisu Huh
University of Minnesota – Twin Cities
Denise E. DeLorme
University of Central Florida
Leonard N. Reid
University of Georgia
Scepticism
Since the mid-1980s, research on direct-to-consumer prescription drug advertising (DTCA) has appeared in the literature. As chronicled elsewhere (Auton 2004, 2006; DeLorme et al. 2011; Mintzes 2001; Taylor et al. 2007), studies have reported empirical findings on the content and effects of DTCA from the perspectives of regulators and government, pharmaceutical and insurance companies, health care professionals, and consumers. Interestingly, few studies...