Age blurring: How the breakdown of age boundaries is affecting global consumer markets

Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets’ identifies four key demographics created by changes in technology, social structures and economics: kids getting older younger, extended adolescents, indefinite mid-lifers and active older people.
These four groups offer opportunities, including a growing market for cosmetics for younger girls, adventure travel for mid-lifers, and gaming for extended adolescents. Challenges, however, include ad-sceptical young consumers, and reduced spending power both of extended adolescents due to personal debt, and their parents, due to still partly supporting their adult children....

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