The global rise of social networks: Brave new world or the same old thing?

The Global Rise of Social Networks: Brave New World or The Same Old Thing?’ discusses issues around social networking – including the way they network technologies such as photo sharing, e-commerce, search and gaming.
Social networks create wider circles of acquaintance. They also create regarding identity and privacy. Social network etiquette is still developing and there are psychological implications regarding separation of public and private selves, and managing complex networks of friends. Social media has become a key part of marketing communications in countries where internet penetration is high (North America, Europe, Australasia) but success depends on collaboration, transparency and creating personal connections....

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