The pursuit of pink money: Gay and lesbian spending patterns

The Pursuit of Pink Money: Gay and Lesbian Spending Patterns’ looks at the growth of the gay and lesbian markets, which constitute a consumer base of around 300M, or 6% of the developed world’s population.
The demographic is set to grow as more people come out and some countries become more tolerant of homosexuality. Many gays are high earners, and have greater spending power due to being less likely to have children. Key areas for spending are tourism/leisure, personal care, clothing, home furnishings, home electronics, green products and pet care items. Marketing opportunities include sponsorship, the gay media, internet and PR....

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