Towards Harmonization of Internationa Radio Audience Measurement
Allen Cooper BBC World Service, UK
1. INTRODUCTION
First of all, let's be clear what this paper is about. It is not about the international measurement of radio audiences - how these audiences are measured in different countries of the world - but rather the measurement of audiences to international radio broadcasters and how this can be harmonized. In other words, it's about a specialised area of radio audience measurement, but it does touch on...