Driving business performance by Being Brilliant Together

Logica is a global business and technology service company employing 41,000 people. In April 2010 it launched a new brand position to its employees called "Be Brilliant Together".

Driving business performance by Being Brilliant Together

Agency: The TeamClient: LogicaCategory: Employee engagement

Executive summary

Global businesses are in constant flux, continuously developing propositions to meet customers' needs and investing significantly in consumer launches and advertising. But what about investing in people? All the data tells us that brands that invest in their people outperform others.

This is an exemplar case study in business best practice, proving how a global brand understood the importance of investing in its people to own and drive through a market-repositioning programme.

Logica is a business and technology service company,...

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