Rowse Honey rebrand

Despite strong distribution and an annual value of £37m, UK honey brand Rowse had little saliency among consumers, who barely recognised they were buying Rowse honey specifically.

Rowse Honey rebrand

Agency: BrandOpusClient: Wellness FoodsCategory: Packaging, Branded Food & Drinks

'The redesign was integral in building consumer recognition of the Rowse brand. It has allowed the brand to successfully extend into new products and created a strong design structure for NPD. Loved by consumers and staff alike, the new design has successfully become an extension of the passion we feel for honey and embodies the principles of the Rowse company today.' Kirstie Jamieson, Marketing Manager, Rowse

Executive summary

Rowse was in a sticky situation. Although it was a £37m brand, and had...

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