En Route International: Me, myself & my

En Route is a UK brand that provides bakery products for airlines and other firms in the travel industry.

En Route International: Me, myself & my

Agency: 1HQ Brand AgencyClient: En Route InternationalCategory: Packaging, Branded - Foods

Executive summary

En Route, a £12m sales and logistics company offering premium bakery products to the Travel Catering market, engaged 1HQ to create a brand that would create impact, communicate taste and quality, and offer a strong point of difference in the market.

A potential threat becomes a winning strategy

The economic downturn meant that airline clients were seeking continuous cost reductions and slashing catering budgets in all classes of travel.

In contrast to their major competitors...

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