GO UK: Be Inspired brochure series
Agency: Acumen DesignClient: UK Trade & InvestmentCategory: Print, Corporate
Executive summary
UK Trade & Investment (UKTI) had a marketing requirement - to help fill a gap in their existing inward investment marketing and create a new brochure series covering three themes - 2012 Olympic Games, generic facts and innovation. The series would be called 'Be Inspired' and be used as a marketing tool by UKTI investment officers worldwide to engage with the business community and sell the benefits of the UK as an ideal investment location.
For this project...