Unilever Spreads and Cooking: Colour Harmonisation 'Project Rainbow'
Agency: LFH Brand Identity Consultants LtdClient: Unilever plc - Spreads & Cooking Category (SCC)Category: Design Management
Executive summary
Unilever's Spreads & Cooking Category (SCC) produces soft spread brands such as Flora and Becel. This market is highly competitive with new products and own-label constantly challenging the brand's 'premium' price.
To help Unilever to effectively compete, designers naturally erred towards the selection of different spot inks when re-designing and extending the brands. This meant that the number of inks used to print the entire SCC range had...