Avec Professional: IQ hair product rebrand
Agency: GoodClient: Avec CorporationCategory: Packaging, Branded - Other
The Avec Corporation manufactures and produces a wide variety of products to the professional hairdressing market. Distributed globally, the range includes electrical goods and various hair care products as well as their premium range, Avec Professional. This range was eight years old in 2010 and suffering from a tired image and increasingly sophisticated competition from the 'big boys' of the sector.
We believe our rebrand of the Avec Professional range demonstrates the impact that can be generated via good design even...