Avec Professional: IQ hair product rebrand

The Avec Corporation's Avec Professional range of premium products for the hairdressing salon market was looking tired in comparison to its heavily-branded and stylised competitors.

Avec Professional: IQ hair product rebrand

Agency: GoodClient: Avec CorporationCategory: Packaging, Branded - Other

The Avec Corporation manufactures and produces a wide variety of products to the professional hairdressing market. Distributed globally, the range includes electrical goods and various hair care products as well as their premium range, Avec Professional. This range was eight years old in 2010 and suffering from a tired image and increasingly sophisticated competition from the 'big boys' of the sector.

We believe our rebrand of the Avec Professional range demonstrates the impact that can be generated via good design even...

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