Consumer adaptions to new banking paradigms

Ralph Schuh and Ron Beasley

We are living in rapidly changing times and banks are not immune from the need to change. As new banking approaches emerge, market researchers are called upon to assess likely consumer reactions to these changes.

Consumer adaption to new banking paradigms.

Ron BeasleyABM Research Ltd., Canada andRalph SchuhCIBC, Canada

THE INEVITABILITY OF CHANGE

When Bob Dylan proclaimed in 1964 that 'The times, they are a-changin'' he was already beginning to achieve cult status as a spokesperson for a generation anxious to experience change. These are truly turbulent times. On a global level seemingly impossible things have happened. The USSR has collapsed, the cold war is over, the two Germanies have united, China has opened its borders to capitalism.

Innovations in global communications have shrunk the world to the point where...

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