Nivea for Men: Christmas gift packaging
Agency: Design Activity LtdClient: BeiersdorfCategory: Packaging, Branded Packaging - Other
Executive summary
The male toiletries gifting market offers core brands a great opportunity to increase awareness, reach out to new customers and most importantly provide incremental revenue streams.
NIVEA FOR MEN® was one of the first brands to recognise this potential, and as a consequence has been producing male gift packs at Christmas for a number of years. However, as competition in the category becomes increasingly fierce, the challenge for NIVEA FOR MEN is to keep improving their positioning...