Chewits: Mastering the Chewieverse
Agency: TayburnClient: Chewits - Leaf InternationalCategory: Digital, Viral and Emarketing
Executive summary
If you were a child of the eighties you may fondly remember the Chewits adverts of the era. Back then the sweets brand was a prolific TV advertiser and its memorable adverts depicted a monster character munching on everything from the Taj Mahal to Barrow-in-Furness bus depot, before finally finding satisfaction in a packet of Chewits. Simpler times.
Today, regulations banning marketing products high in salt and sugar from ad breaks in TV programmes aimed at u-16s have been...