Babingtons English Tea Rooms rebrand

Babingtons English Tea Rooms is a famed cafe and tourist attraction in Rome, Italy. Its brand was repositioned in 2010 to emphasise its English heritage, in order to attract both locals and visitors.

Babingtons English Tea Rooms rebrand

Agency: Minale TattersfieldClient: Babingtons, Piazza di Spagna Rome, ItalyCategory: Corporate/Brand identity, Design and implementation costs under £100,000

The iconic Spanish Steps in Rome at the foot of which Babingtons Tea Rooms are located. To the right an earlier image before restoration.

Executive summary

Babingtons English Tea Rooms has been a Roman institution since 1893. Situated at the foot of the Spanish Steps, in the heart of Rome, Babington's served tea the English way and over time became the place to meet for writers, actors, politicians and artists as well as...

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