Galleries of Modern London: You are here

This campaign for the relaunch of the Museum of London focused on its redesigned Galleries of Modern London and sought to reposition the attraction as a 'must-see' destination for visitors to the city.

Galleries of Modern London: You are here

Agency: NBClient: Museum of LondonCategory: Museums, Galleries, Events and Visitor Attractions

Executive summary

The Museum of London is the only museum charting the social history of the greatest city in the world. Its reputation prior to the launch of its redesigned modern galleries was as a quirky 'hidden gem'. It needed to reposition itself to make it a must-see London destination. Our brief was to design a campaign that could effectively re-launch the Museum brand on the back of the new galleries.

With a limited window of four...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands