Peppersmith Gum
Agency: B&B StudioClient: PeppersmithCategory: Packaging, Branded Food
Executive summary
Peppersmith gum is a small brand with a big story. Launched just 18 months ago into a category stifled by dominant global brands, it has successfully created its very own market, and boldly gone where no other gum has gone before.
By working to a revolutionary business model of selling its ethical, natural gum directly to independent retailers, one shop at a time, the brand has successfully expanded the gum category into a host of premium cafes, delis, food and health stores - outlets...