MOMA: How a healthy little upstart beat the big bad breakfast titans

Small breakfast foods chain Moma!, whose product line centres on artisanal museli and yoghurt, promoted its wares via a comprehensive rebranding.

MOMA: How a healthy little upstart beat the big bad breakfast titans

Agency: PearlfisherClient: MOMA!Category: Packaging - Branded Food

Executive summary

In a country where most of us eat breakfast at home to save money, and a takeaway treat means a coffee and croissant, it seemed there was little room for a super healthy, on-the-go alternative with a premium price tag.

You may know MOMA from their stalls in stations such as Waterloo and Victoria. However, MOMA founder Tom Mercer had a big ambition, and stalls aside, MOMA knew that to really grow the brand...

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