Bounce Balls: Reaching new heights

Following its launch, Bounce Balls, a health food brand, faced criticism for its nondescript packaging.

Bounce Balls: Reaching new heights

Agency: Biles IncClient: The Natural Brands CompanyCategory: Packaging, Branded Food

Executive summary

In 2007, the then newly launched Bounce Balls were criticised in The Grocer, with the Expert Verdict (Category Controller, Nisa-Today) concluding: 'The packaging is nondescript and doesn't shout out to the consumer… the products will only appeal to the health-conscious. They are also too expensive… this is a niche product… the company will find it difficult to market this outside of health stores.' [l]

Unphased.The Natural Brands Company, owners of the Bounce brand, pressed on,...

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