Legal & General: Brand is everything
Agency: Smith & MiltonClient: Legal & GeneralCategory: Brand and identity, Design and implementation over £100,000
Executive summary
'Our vision is to be the UK's outstanding risk, savings and investment management group - it is vital we have a strong, consistent and relevant brand.' - Tim Breedon, Chief Executive - Legal and General
If the DBA ever needed a paper on brand being more than just a logo, then this is it.
In 2009, following an extensive programme of research and planning, Legal & General launched 'Every Day Matters' the organising...