IJMR Young Research Writer award 2011 Winning Entry: Switched on - a methodological innovation to overcome the research challenge of memory and measurement within media habits

Sara Sheridan

The winning entry to the first IJMR Young Research Writer award. The challenge addressed by the author is the measurement of audiences in a digital world where 'media can be consumed across a range of platforms, places and times'.

IJMR Young Research Writer award 2011 Winning Entry: Switched on – a methodological innovation to overcome the research challenge of memory and measurement within media habits

Sara Sheridan

Firefish

Judges' citation

The challenge addressed by the author is the measurement of audiences in a digital world where ‘media can be consumed across a range of platforms, places and times’. In selecting this as the first winner of this new award, the judges complimented the author on submitting a passionate and thoughtful entry that was persuasive and motivational in style and content. The judges particularly commended the exploratory research conducted by...

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