Telus: Go Pink!

In 2010, the Canadian telecoms company TELUS lent its support to the Go Pink campaign for the early detection of breast cancer.

Telus: Go Pink!

Taxi Toronto

Section I — Basic information

Business Results Period (Consecutive Months):May–December 2010
Start of Advertising/Communication Effort:September 24, 2010
Base Period as a Benchmark:May–December 2008

Section II — Situation analysis

a) Overall Assessment

What was the hottest topic on Facebook in 2010? Hockey? The Olympics? World Cup Soccer? Justin Bieber? None of the above. The overwhelming topic of conversation for Canadians was breast cancer.

And we know that because the TELUS "Go Pink. Pass it on." campaign supporting early breast cancer detection ranked second in both Canada's top Facebook trends of 2010 and Facebook's...

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