Telus: Go Pink!
Taxi Toronto
Section I — Basic information
Business Results Period (Consecutive Months): | May–December 2010 |
Start of Advertising/Communication Effort: | September 24, 2010 |
Base Period as a Benchmark: | May–December 2008 |
Section II — Situation analysis
a) Overall Assessment
What was the hottest topic on Facebook in 2010? Hockey? The Olympics? World Cup Soccer? Justin Bieber? None of the above. The overwhelming topic of conversation for Canadians was breast cancer.
And we know that because the TELUS "Go Pink. Pass it on." campaign supporting early breast cancer detection ranked second in both Canada's top Facebook trends of 2010 and Facebook's...