Sapporo: Legendary Biru
Dentsu Canada
Section I — Basic information
Business Results Period (Consecutive Months): | June 2010 -June 2011 |
Start of Advertising/Communication Effort: | June 2010 |
Base Period as a Benchmark: | June 2009 -June 2010 |
Section II — Situation analysis
a) Overall Assessment
With a brewing legacy that dates back to 1876, Sapporo is one of Japan's oldest and most successful beers. It is a world-class product with a remarkably clean, crisp taste that has helped make it one of Japan's best selling beers. But in Canada, Sapporo was a beer you'd maybe have while eating sushi but never truly consider...