Buckley's: Let's Talk Mucous

Canadian consumer healthcare company Buckley's has a history of being able to present something unpalatable in an endearingly successful way.

Buckley's: Let's Talk Mucous

Saatchi & Saatchi

Section I — Basic information

Business Results Period (Consecutive Months):September 2010 -March 2011
Start of Advertising/Communication Effort:September 12, 2010
Base Period as a Benchmark:September 2009 -March 2010

Section II — Situation analysis

a) Overall Assessment

Buckley's has a long and colourful history of being able to present something unpalatable in an endearingly successful way. This is the story of how we were able to use the power of the Buckley's equity to successfully introduce a new liquids variant, Buckley's Mucous and Phlegm, regain lost users, and grow the liquids business....

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