STM: Montreal Transit

Due to a lack of investment, the Société de transport de Montréal (Montréal Transit Corporation) suffered numerous mechanical failures, generating numerous customer complaints.

STM: Montreal Transit

Sid Lee

Section I — Basic information

Business Results Period (Consecutive Months):May 2009 - April 2010
Start of Advertising/Communication Effort:May 2009
Base Period as a Benchmark:May 2008 - April 2009

Section II — Situation analysis

a) Overall Assessment

STM history:

The Société de transport de Montréal (Montréal Transit Corporation) is charged with providing public transit service throughout the area covered by the Montreal Agglomeration Council. It is the largest transit operator in Canada. The 68-station Montreal Metro subway system was introduced in 1966 in preparation for Canada's 100th birthday and the Expo 67 World...

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