OLG Poker Lotto
Due North Communications
Section I — Basic information
Business Results Period (Consecutive Months): | September 2010 - March 2011 |
Start of Advertising/Communication Effort: | September 6, 2010 |
Base Period as a Benchmark: | N/A: the brand did not exist prior to Sept 2010 |
Section II — Situation analysis
a) Overall Assessment
Remember London Life's Freedom 55? Nowadays, the notion of "Freedom 6/49" as a retirement fund seems more accurate than ever. Lotteries are being played by an aging group of people, and OLG's Lottotrack shows a decline in lotto sales among the 19-34 year old segment.
In the recent past,...