McCain: It's All Good
Taxi Toronto
Section I — Basic information
Business Results Period (Consecutive Months): | January 2010 – January 2011 |
Start of Advertising/Communication Effort: | January 13, 2010 |
Base Period as a Benchmark: | January 2009 – January 2010 |
Section II — Situation analysis
a) Overall Assessment
We are what we eat. It's an old adage, but one that is increasingly something that moms in particular are thinking about. Women who once would have bought convenient, processed foods and put them on the table without a second thought are now beginning to wonder if that's a good idea. In the last...