12 media trends for 2012
Dan CalladineCarat Global
Nothing changes on New Year's Day; all of these trends are already happening, but will grow significantly over the next 12 months, having a greater impact than in the previous twelve.
This article highlights what we think will happen next year, with implications for brands, rooted in what we have observed this year:
1. Mobile Commerce
As more people have more advanced phones they are more willing to use them to buy things, rather than wait to use a computer. Smartphones outsold PCs in the final quarter of 2010, and quarterly...