Adstats: Ad spend in 2012
During a time of major economic volatility, global ad spend is forecast to grow by +5.4% – a slight increase from the +4.4% predicted for 2011.
A full PowerPoint presentation of these charts can be downloaded here or click below links for individual slides.
- % share of ad spend by major media
- Long-term global ad spend trends
- % share of forecast ad spend by global region
- Consensus ad spend forecast by region
- Forecast ad spend by country
- Consensus global ad spend forecast by major media
- Consensus ad spend forecast by country
Key points...