Books that influenced me

Hugh Treacy

The managing director of Arnold KLP selects six significant titles. They are: Birdsong by Sebastian Faulks; Hegarty on Advertising, by Sir John Hegarty; The Cat in the Hat, by Dr Seuss; Genius of Instinct, by Dr Hendrie Weisinger; Brutal simplicity of Thought, by Lord Saatchi and E by Matt Beaumont.

Books that influenced me

Hugh Treacy Arnold KLP

Hugh Treacy, managing director, Arnold KLP Hugh Treacy has been managing director of Arnold in the UK since its founding in late 2010 as Arnold Worldwide's largest office outside the US. Prior to this, he worked at Euro RSCG for the previous 12 years, and was managing director of Euro RSCG KLP for eight of them.

1. BIRDSONG

By Sebastian Faulks Published by Hutchinson, 1993

This book should be on the national curriculum. To the parents, guardians, teachers or peers of any teenager in the UK, who's prone to anti-social...

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