Unilever, Google, Diageo and Interbrand – Discussing global leadership at the Marketing Society conference 2011

A report from the 2011 Marketing Society conference, which was on the theme of leadership. Presentations discussed include Google on mobile technology, Interbrand on the need to develop stronger British brands, Unilever on using sustainability initiatives as a growth opportunity and Diageo on five big trends that provide opportunities for marketers.

Unilever, Google, Diageo and Interbrand – Discussing global leadership at the Marketing Society conference 2011

Judie Lannon

Chaired by Nick Higham, BBC news correspondent, this year's Marketing Society conference – held in London in November 2011 – covered a wide range of global leadership themes, with insights from a particularly impressive collection of speakers.

Sustainability is a growth opportunity

Unilever's aim of doubling profits while halving its carbon footprint was the subject of an opening presentation from Keith Weed, Unilever's Chief Marketing and Communications Officer. Developing the theme that was to run through the day, Weed illustrated how crises and...

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