A seasonal guide to insulting people...

Marketers spend a great deal of time and money trying to find out what people think about brands. In this article, Jeremy Bullmore looks at what brands' Special Offers and Creative Approaches, and tries to deduce what they tell about what the brand thinks about its consumers, specifically with Christmas Premiums.

A seasonal guide to insulting people...

Jeremy Bullmore

We know what we think about brands. But what do brands think of us? Jeremy Bullmore speculates.

I've written about this before and it continues to intrigue. We spend a great deal of time and money trying to find out what people think about brands. But at least as fascinating is trying to deduce, from a careful study of their Special Offers and their Creative Approaches, what brands clearly think about us.

They think I'll buy a PC that I've never wanted because it now costs less. So they think I'm stupid....

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