A seasonal guide to insulting people...
Jeremy Bullmore
We know what we think about brands. But what do brands think of us? Jeremy Bullmore speculates.
I've written about this before and it continues to intrigue. We spend a great deal of time and money trying to find out what people think about brands. But at least as fascinating is trying to deduce, from a careful study of their Special Offers and their Creative Approaches, what brands clearly think about us.
They think I'll buy a PC that I've never wanted because it now costs less. So they think I'm stupid....