Consumer Adoption Intentions Toward the Internet in China: The Effects of Impersonal and Interpersonal Communication Channels
Yinghong (Susan) Wei and Gary L. Frankwick
Spears School of Business, Oklahoma State University
Tao (Tony) Gao
College of Business Administration, Northeastern University
Nan Zhou
City University of Hong Kong and Wuhan University
INTRODUCTION
The Internet is viewed as an innovation (Prescott, 1997) that impacts the structure and growth potential of national economies in terms of their overall output and employment (DePrince and Ford, 1999). From 2005 to 2006, Internet advertising revenue increased 35.2 percent, from $12.5 billion to $16.9 billion (Marketing...