Waitrose: Feeling of Christmas jolliness kitchen app
Incentivated
THE TEAM
Jonathan Bass, Craig Jamieson, Nick De Pontes, Matthew Wilkinson, Chloe Kirton, Fiona Hall.
Other contributor:
Zara Picken - Graphic artist.
WHAT IS WONDERFUL ABOUT THIS WORK?
Waitrose wanted a high-tech kitchen tool. This practical, beautiful app was fun and easy to use, while fully integrated with the warm festive identity in store. Over 120,000 downloads in a month; “App of the Week” in both iTunes and Android Marketplace (a first); half a million recipe views.
WHAT DETAILS OF THE STRATEGY MAKE THIS A WINNING ENTRY?
We needed something instantly recognisable,...