Swinton Insurance: Mystery Tipper

Swinton Insurance's Swinton Mystery Tipper campaign aimed at UK taxi drivers began in 2008 and continues to be successful.

Swinton Insurance: Mystery Tipper

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THE TEAM

Adrian Rowe, Julian Gratton, Katie Shoard, Katy Whittaker, Katie Atkinson, Alexandra Cooke, Anthony McLaughian.

WHAT IS WONDERFUL ABOUT THIS WORK?

Our Mystery Tipper has been wildly successful increasing quotes and sales for Swinton, but with higher targets set, it was time for her to achieve even more... like a 250% uplift in leads between 2008 and 2011 and a Quote to Call conversion at 40% in 2011 -an all-time high!

WHAT DETAILS OF THE STRATEGY MAKE THIS A WINNING ENTRY?

The Swinton Mystery Tipper campaign began in March 2008 to generate leads...

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