Remember A Charity: Rocky stunt

The UK organisation Remember a Charity works on behalf of over 140 charities to encourage more people to leave charitable gifts in their wills when they die.

Remember A Charity: Rocky stunt

DDB

THE TEAM

Chris Lapham, Aaron McGurk, Darren O'Beirne, Neil McGuirk, Tamsine Foggin, Angharad Thomas, Brenda Petersen, Elaine Miller, Sarah Browell, Guy Bradbury.

Other contributors:

Heart Productions - Event management, Disqo - Facebook development, Finn McGough (HOME. corp) - Director, Kiran Master - Photography, Good Relations - PR.

WHAT IS WONDERFUL ABOUT THIS WORK?

Wills aren't something people talk about. We created extensive targeted reach to inspire consideration and conversation around a taboo-ridden issue. This type of creative response is a world first in the charity sector. It gave over 140 charities and the public...

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