first direct: A range of mortgages
Story UK
THE TEAM
Dave Mullen, Rebecca McFarland, Sheryl Newsome, Charlie Gordon, Lesley Dick, Sophie Good, Rosie Torrie, Natalie Cowen, Sara Jacklin, Ryan Newby.
Other contributors:
Th1ng - Production, Mindshare - Media planning/buying.
WHAT IS WONDERFUL ABOUT THIS WORK?
first direct offers a range of mortgages including repayment, tracker and fixed. We needed to raise their profile as a mortgage provider and get on switchers’ shopping lists. 49% of our test sample were more likely to consider first direct, while online banners achieved a conversion rate of up to 18%.