Walt Disney World: The Little Big Book of Magic
Pepper Corp
THE TEAM
Andy Bolter, Matthew Evans, Ross Peet, Crissie Craig, Tracey Leese. Other contributor: Harvey Abrahams (Publicity Arts) - Print and production.
WHAT IS WONDERFUL ABOUT THIS WORK?
We identified why potential Disney bookings were never completed and created a solution that not only improved the experience, but added value all the way to the holiday. The conversion to booking rate has almost doubled: bookings increased from 2.6% to 4.2%.
WHAT DETAILS OF THE STRATEGY MAKE THIS A WINNING ENTRY?
Walt Disney World is considered the holiday...