V Festival app

V Festival, a UK-based live music event, set out to exploit technology to enhance the festival experience by using smartphones integrated with social media.

V Festival app

Bolser

THE TEAM

Karen Fielding, Richard Carter, Andrew Rourke, Ryan Yates, Sam Levy, Dan Metcalfe, Paul Glossop.

WHAT IS WONDERFUL ABOUT THIS WORK?

For the V Festival, we integrated smartphone technology with social media to solve big festival problems: what to pack; losing your friends and missing your favourite bands. A huge success! 44% downloaded the app and it proved to be the most useful festival tool, with 86% usage.

WHAT DETAILS OF THE STRATEGY MAKE THIS A WINNING ENTRY?

We used technology to enhance the festival experience - and made it available to everyone! In a...

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