V Festival app
Bolser
THE TEAM
Karen Fielding, Richard Carter, Andrew Rourke, Ryan Yates, Sam Levy, Dan Metcalfe, Paul Glossop.
WHAT IS WONDERFUL ABOUT THIS WORK?
For the V Festival, we integrated smartphone technology with social media to solve big festival problems: what to pack; losing your friends and missing your favourite bands. A huge success! 44% downloaded the app and it proved to be the most useful festival tool, with 86% usage.
WHAT DETAILS OF THE STRATEGY MAKE THIS A WINNING ENTRY?
We used technology to enhance the festival experience - and made it available to everyone! In a...