Post Office: The Great Currency Deal

To maintain its market leadership in currency transactions, the UK's Post Office (PO) needed to defend itself against a range of competitors.

Post Office: The Great Currency Deal

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THE TEAM

Mark Fiddes, Alistair Ross, Steve Waring, Andy Brown, Sharon Jiggins, Sarah McLean, Kate MacKinnon, James Calvert, Russell Mallows, Alison Frances.

Other contributors:

Dare - ATL, OMD - Media, Open - In-branch media, Chris Wray - Illustrator.

WHAT IS WONDERFUL ABOUT THIS WORK?

The Great Currency Deal showcased the currency on sale with illustrations of key cultural symbols. Against fiercer than ever competition, the Post Office increased their high value transactions and achieved a significant and measurable impact on income for each weekly currency deal.

WHAT DETAILS OF THE STRATEGY MAKE THIS...

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