IBM: Wimbledon - Seeing is believing
OgilvyOne London
THE TEAM
Emma de la Fosse, Charlie Wilson, Pavlos Themistocleous, Andy Davis, Matt Vickers, Nina Mynk, Mark Sweatman.
WHAT IS WONDERFUL ABOUT THIS WORK?
We needed senior business decision makers to associate IBM with analytics by leveraging Wimbledon via a ‘seeing is believing’ approach. We used five years’ tennis player history to create win/lose predictions. Our $7.2m projected revenue represents an ROI of £27 for every £1 spent.
WHAT DETAILS OF THE STRATEGY MAKE THIS A WINNING ENTRY?
One of IBM's biggest challenges is to be seen to offer software and analytics...