Which? works for you

The UK consumer campaigner and product-testing company, Which?, aimed to reach online product researchers early in their decision process and demonstrate the value of Which? rigorous testing, with humour for engagement and video for impact.

Which? works for you

MC&C; Dare; and Tangent Snowball

The team

MC&CJohn Willacy – Media DirectorSacheverell Wall – Head of InsightVicky Nunn – Group HeadMike Colling – Managing DirectorBodhi Morrison – Head of DigitalAlex Prout – Senior Planner/BuyerChevy Wall – Group Head

DareRachel Le Feurvre – Art DirectorDan Gorlov – CopywriterJames Fox – CopywriterRachel Hough – Producer

Tangent SnowballSpencer Yates – Account DirectorPeter Miller – Creative DirectorJulian Frost – Art Director

What...

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