The new rules of marketing

This article explores some best practice in marketing from around the world and pick up some common themes in strategies that have worked and why they worked.

The new rules of marketing

David TiltmanWarc

This article is based on a presentation given to a TBWA conference in Phuket, Thailand in July 2011

Have the rules of marketing changed? There's no shortage of theory out there – there's an entire industry devoted to recognising (or inventing) new trends. But what is happening in real life?

The goal of this article is to explore some best practice from around the world and pick up some common themes. It will look at marketing strategies that have worked, and look at why they worked; to look at examples of great creativity...

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