Nokia N8: Capture life like the movies
Agency name: JWT London Client name: Nokia Category: Dealer/ Salesforce/ Internal Motivation
BACKGROUND
The Nokia N8 was the most important new device launch for Nokia in 2010. With Apple, Blackberry and Samsung increasingly taking more and more market share, Nokia needed to fight back. They had to convince operator store and call centre staff alike that they were a serious competitor in the smartphone market. With this in mind the Nokia N8 had been designed to bring Nokia back to the forefront of mobile technology innovation, and reposition...