Audi A8: De nieuwe Audi A8. Detail voor detail

The Audi A8 is Audi's most prestigious car model. In 2009, Audi had the ambition of competing with Mercedes and BMW for the top position in the segment in the Netherlands.

Audi A8: De nieuwe Audi A8. Detail voor detail

Agency name: KOEN Merkactivatie Client name: Pon's Automobielhandel B.V. Category: Direct 1:1 Communication

BACKGROUND

The Audi A8 is Audi's most prestigious model. It is a car in the ‘luxury’ F-segment, which was dominated by the Mercedes Benz S-Class until the end of 2008. In 2009, the BMW 7-series took the lead in the segment. Over the past few years, Audi has not been able to hold the number 1 spot, but with the new Audi A8, Audi has the ambition of competing with Mercedes and BMW...

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