Turk Telekom: No place like home

In recent years, there has been a decrease in traffic over landlines all over the world. In order to prevent and even reverse this decrease in Turkey, Turk Telekom implemented the No Place Like Home (Ev Gibisi Yok) campaign.

Turk Telekom: No place like home

Agency name: Ogilvy Capitol PR Client name: Turk Telekom Category: Innovative Idea or Concept

BACKGROUND

In recent years, there has been a decrease in traffic over landlines all over the world. In order to prevent and even reverse this decline in Turkey, Turk Telekom implemented the No Place Like Home (Ev Gibisi Yok) concept encompassing many value-added services offered over landlines. The concept will be supported by highly focused PR and traditional marketing tactics in the form of various attractive options, such as advantageous bundle tariffs, in order to...

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