The contribution of research to policy development and monitoring in the London borough of Newham.

This paper examines how public opinion research has been used by the London Borough of Newham to assist in the development of policies and the monitoring of performance.

The Contribution of Resrearch to Policy Development and Monitoring in the London Borough of Newham.

Philly Desai Independent Research Consultant, United Kingdom andAndrew Sills London Borough of Newham, United Kingdom

THE URBAN CHALLENGE

2. The Problem of the Cities

The majority of Europeans now live and work in urban areas. There is a growing awareness that cities play a central role in the economic, political and cultural life of their regions. However, cities also contain most of the problems facing governments today: deteriorating infrastructure, industrial decline, pollution, unemployment, racism and crime. Nor are these problems...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands