Inspiring the senses: How innovation in the sensory business can benefit from a new angle on research and how future qualitative research can learn from sensory!
Massimo Cealti, Gabriele Niemann and Oliver SchieleitSymrise, France, Symrise, Germany and H,T,P, Concept, Germany
WELCOME TO THE AGE OF THE SENSES
‘If a revolt is to come, it will have to come from the five senses.’ (Michel Serres: Angels – a Modern Myth)
It’s hard to imagine a new blockbuster movie today not being released in 3D. Chewing gums and ice-creams promise to stimulate all the senses (‘5 Gum – Stimulate your senses’,...