MMA Forum report: A consumer's best friend – mobile trends in developed and developing markets

This report, from the Mobile Marketing Association's Forum in London, covers the rapid growth in mobile taking place across the world and the differences between countries and regions.

MMA Forum report: A consumer's best friend – mobile trends in developed and developing markets

James AitchisonWarc

The second morning of the Mobile Marketing Association's Forum in London focused on the rapid growth in mobile taking place across the world.

As William Ogle, CMO of Motorola, said in his opening comments: "Mobile enables you to reach the best friend of 2 billion consumers around the world."

But the presentations revealed distinct differences between countries in the role that this "best friend" actually plays. Understandably, these differences are most pronounced between developed and developing countries.

In the...

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